The digital era has brought a storm in businesses where tech companies need to be very vigilant in bringing the latest technology products for their customers.
The swift changes in technology create great competition among brands to bring innovations to grab the market. TECNO, the internationally distinguished smartphone brand has been providing the best quality phones with innovative ideas to engage its customers both offline and online.
TECNO is well known for bringing remarkable and unique campaigns for its products. Apart from introducing great smartphones for its Camon Series, Spark Series, and Pouvoir Series, the brand brought forward some exclusive campaigns this year. For its Spark 6 Hero Phone, TECNO produced a short action film “Real Hero” starring the superstar, Ali Zafar, and was directed by the eminent Asad ul Haq. It was the first time in the history of the Pakistani tech market that a smartphone brand sponsored a short film for its new products. The film was loved by the fans and was top trending on social media with #RealHero and #6UpgradesRealHero for days. It received over 10 Million views in only a few days.
After the success of “Real Hero”, TECNO came up with another innovative campaign strategy, a celebrity documentary for its Camon 16. The ambassador of TECNO Camon 16, superstar Mehwish Hayat featured in this project, documenting her life behind the camera. The documentary was an insight into Mehwish Hayat’s daily life routine. It was recorded using TECNO’s Pioneer Camera Phone equipped with TAIVOS technology – Camon 16. It was once again a pioneering move by TECNO as this was the first time in Pakistan that a documentary for a celebrity’s life was shot by a mobile phone. TECNO and the documentary were trending on Twitter for days using the hashtags #MehwishRealLife, #TECNOMobile, and #TAIVOS.
Apart from this, TECNO made great TikTok campaigns including #CamonShow, Baray Khail Ka Bara Khiladi, #Giveme5Spark5, and many more. It can easily be said, TECNO provides not just the best smartphones and campaigns but also a good source of entertainment for its fans. The brand has no doubt brought the most innovative campaign strategies this year, engaging a huge customer base. We hope TECNO shall keep bringing other such innovative campaigns in the coming year!